Hey babe, take a walk on the wired side
To wire or not to wire
That is the question. When walking on the wired or wirefree side of life, both offer their own individual perks. While personal preference will be the deciding factor for most, we always stand by our motto: Fit is Queen. Before deciding if you sit firmly on the wired or wirefree fence, we recommended ensuring that you’re correctly fitted prior to weighing up your bra options.
Take a walk on the wired side
Sculpt. Shape. Support. Almost every bra style, excluding a bralette, can feature an underwire. Traditionally, the semi-circular wiring that sits directly under your bustline, is sewn into the cup of your bra, offering additional structure and support.
Onwards and upwards
Contouring and shaping the natural curve of your breast, underwired bras are especially designed to bring your ladies closer to the front while lifting them upwards. This can help create the round shape we know and love.
Baby got back
A supported back, that is! With their added structure and support, underwire bras can help take some of the weight off your chest, especially if the design features a wider underband or structured straps.
Smooth operator
With the underwire offering more structured support, you may find she provides a firm foundation that helps you achieve a smooth silhouette under clothing.
Who can enjoy the underwire love?
If the fit is right, every breast shape can enjoy the structured benefits of an underwire. Larger and relaxed-shaped breasts can especially notice the additional structure and support.
Take a walk on the wirefree side
For those who favour freedom, comfort and a natural look, wirefree bras offer support without the wires, for a relaxed silhouette. Instead of wires, a wireless design may use fabric, elastic bands, moulded cups, or strategic stitching to offer structure and lift. Available in multiple bra shapes, you can confidently feel the free with your most-loved styles.
Comfort Queen
With zero restriction, underwire bras take the Queen of Comfort crown for many women. For ultimate softness, wirefree bras may offer an edge in the freedom arena.
Flexibility
We all know that as women, our bodies can fluctuate with the seasons. That time of the month, during pregnancy, post-surgery or when nursing, are all times our breasts can feel vastly different. Often made of softer fabrics, wirefree bras can offer more flexibility and stretch when your body is craving a cloud-comfortable fit.
Relaxed support
Wirefree bras should in theory offer similar support to their wired counterparts. Individual design features per style will dictate their support level: fabric thickness, structured straps, side panels and cup structure all play a supporting role.
Who can enjoy wirefree love?
Like we always say – fit is Queen. If your fit is right, your unwired bra will do her job, regardless of breast shape. That said, low-profile, sensitive or post-surgery breasts may especially find unwired styles suit their needs.