The ultimate bra shape guide
Because you’re one-of-a-kind
And so are your lovely ladies! To celebrate your unique beauty in the most magnificent way, it helps to understand what each bra shape can offer. We understand that no two women are the same, while you may fall head over heels for your balconette – your bestie may be a die-hard demi fan. Your shape. Your size. Your fit.
T Shirt Bra | Everyday support with a seamless silhouette
She’s your everyday lover. The one you can always rely on to be your silent cheerleader. Your invisible bestie who supports you through it all. Meet your never-take-me-off t-shirt bra, with two key personality traits that set her apart from the rest.
Trait number one: she’s invisible. A seamless, smooth shape under clothing with a flawless silhouette. Lightly lined for relaxed, longwearing support.
Trait number two: she’s comfort. All day. Every day.
Our exclusive t-shirt bras come in two shapes: demi and balconette.
Breast shape love
Side set breasts
Bell shape breasts
Teardrop breasts
Breast shape love Balconette
Full rounded breasts
Relaxed breasts
Demi | Mid-point neckline with ¾ cup coverage
Three-quarter cover for the low-cut décolletage lover. Your demi delights in enhancing your natural shape with a flattering, rounded neckline. Perfect if your breasts are fuller on the bottom, as your demi will add shape to the top of your breasts. If your natural shape is wider set, the demi cup can help to push the breasts inward for a fuller effect. With cups cut deeper than a full-coverage bra, she pairs perfectly with low-cut tops and dresses.
Breast shape love
Side set breasts
Bell shape breasts
Teardrop breasts
Balconette | Straight neckline for an elegant silhouette
Isn’t she lovely! Your beautiful balconette is designed with wide-set straps and a horizontal cup shape, serving a lifted, open neckline. Think structured support with an elevated, rounded silhouette. Balconette cups are typically cut straight across, making her an ideal choice for lower-cut tops and dresses. This beauty separates your breasts with subtle seduction and a natural, upward enhancement.
Breast shape love
Full rounded breasts
Relaxed breasts
Bralette | Unlined, wirefree support for a relaxed silhouette
She’s comfort personified. Think unwired, unpadded flexibility that puts your natural beauty in the spotlight. A rule breaker at heart, the bralette blurs the lines between bras and crops – inner and outer wear.
Wear her all day for ultimate comfort and soft support.
Make her a fashion statement as a feature under a low-cut decolletage or open shirt/jacket.
Drift off into a heavenly sleep with easy wearing, overnight comfort.
Breast shape love
All breast types.
Multiway | Can’t pick a neckline?
Miss multiway is your gal. Serving five looks in one: straight straps, one shoulder, strapless, halter and racerback – she’s the overachieving support you never knew you couldn’t live without.
Breast shape love
All breast types.
Strapless | Strap-free support, for a confident silhouette
If your shoulders are your number one accessory, a strapless is your skin-baring partner in crime. Designed to provide support and shape without the need for straps, she’s the perfect choice for off-the-shoulder, strapless and fashion necklines.
Serving shoulders with a secure, stay-put design, strapless styles often include unique detailing. A wider band, silicone or grippy lining and structured cups for a comfortable, no-slip fit are common features.
Many strapless superstars have moulded or lightly padded cups for a smooth, rounded shape.
Breast shape love
All breast types.
Full cup | Anchored support with full coverage
Curated for curvalicious cups. Our full-cup bras are designed with added built-in support features, catering up to DD+ cups. With a deeper cup, larger breasts can enjoy more comfort with added coverage. If spillage or side boob aren’t your thing, full-cup styles offer the structure to gently hold your ladies in place. She’s extra support that doesn’t skimp on style.
Breast shape love
Larger breasts
Bell shape breasts
East west breasts