The ultimate guide to underwear types
Because your booty is a thing of beauty
Feeling cheeky, incognito, cosy or like it’s time for a trip to Brazil? Step into the ultimate underwear guide, pairing the perfect shape with every outfit, mood and body type.
What is the most popular type of underwear?
That all depends on who you ask. Feeling cheeky? Need to veto VPL? Seducing the night? Depending on your mood, you may opt for one of our underwear shape hall-of -famers: string, thong, Brazilian, bikini, shortie and high waist. More on these below.
How to choose the perfect underwear for your body shape
Bums. Hips. Thighs. Our curves are all unique, and so is our underwear preference. Here are some factors to consider when choosing your underwear wonderwear.
String | Minimalist silhouette
When less is more. Slip into a classic string for that nearly-naked feeling, allowing your cheeky-charm to shine though.
A brief encounter
- Delicate, minimal coverage.
- Nearly-naked feel with a sky-high front thigh.
- Designed to eliminate VPL.
- Sits low-rise on the hips.
- Thin elastic strip for a string silhouette.
The bottom line
- The string is your go-to when you want to feel as though you’re wearing nothing at all with minimal fabric, ultra-thin lines and a streamlined silhouette.
- A great choice to veto VPL, just ensure you size-up if needed to avoid dig-in. This will ensure a smooth silhouette.
- A perfect pair with outfits on the slinkier side for ultimate invisibility.
- There’s no denying the string is a sexy, empowering shape. Perfect for everyday wear that puts confidence in the driver’s seat.
Thong | The perfect peach
A minimalist shape with a cushioned landing, for peachy-perfection so effortless, you’ll forget she’s there.
A brief encounter
- Minimal coverage.
- Nearly-naked feel with a sky-high front thigh.
- Designed to eliminate VPL.
- Sits low to mid-rise on the hips.
- Narrow fabric strip at the back.
The bottom line
- A discreet choice with a touch more modesty than a string, for relaxed everyday wear with a peachy wink.
- Another great choice to veto VPL, this time with a touch more modesty with a slightly thicker silhouette.
- A good match for slinkier outfits with less fabrication than brief styles.
Brazilian | Cheeky comfort
When in Brazil, bare a little derriere with a hint of cheek and a flirtatious silhouette.
A brief encounter
- More coverage than a thong but less than a classic brief.
- Higher-cut front thigh for longer lines.
- Sits low or mid-rise on the hips.
- Flattering, in-between shape with a cheeky cut.
The bottom line
- A comfortable, everyday shape with less coverage at the back, for a playfully cheeky silhouette.
- A great choice if you want to mix flirty-fun with confident comfort.
Bikini | High-cut classic
A pinch of peek-a-boo and a classic, form-flattering bikini shape. Think cheeky coverage for everyday wear.
A brief encounter
- A classic, versatile shape where coverage meets a form-flattering fit.
- Higher-cut front thigh for longer lines.
- Sits mid to low-rise on the hips.
- Gently curved waistband that follows the body's natural contours.
- Moderate back coverage with a slightly cheeky look.
The bottom line
- Modest coverage with a feminine silhouette, a great choice for security with a side of sultry.
- A perfect mix of comfort and form-flattering lines, the bikini is a popular choice for every day or overnight.
Shortie | Contemporary coverage
A modern cut for moderate coverage with everyday wearability.
A brief encounter
- A shortie knicker, also known as a boyshort.
- Front thigh is cut straight across.
- Low to mid-rise waistband with a squared-off shape that extends slightly down the hips.
- More coverage than bikini or Brazilian styles.
The bottom line
- A modern silhouette with a slightly sporty feel, the shortie is a great choice for the days you want to relax into more coverage.
- A popular shape under sheer or ultra-short outfits, offering full coverage with a contemporary silhouette.
High Waist | Body-hugging coverage
A timeless, form-flattering shape that hugs your curves with enhanced coverage.
A brief encounter
- A flattering, vintage-inspired silhouette that sits on, or above the natural waistline.
- Front thigh depends on the cut: thong, bikini or full brief.
- Enhanced coverage.
- A smooth, secure fit that hugs the waist and hips.
- Moderate to full back coverage.
The bottom line
- The first choice for the times you want extra coverage around your mid-section.
- Not all high-waist shapes have extra support, check the fabrication and design details if you’re looking for body-sculpting benefits.
- Designed for high-waisted or full-body silhouettes.
How to choose the perfect underwear for your bum
When it comes to the perfect fit, it boils down to comfort and silhouette. We recommend starting with our Underwear Size Calculator to discover your perfect size. Once you have this, visit one of our Stylists instore to explore how our underwear wonderland can showcase the beauty of your booty.